Fiat asks more from top executives; New Alfa boss Cravero also to lead model development at Fiat and Lancia brands.

Byline: Luca Ciferri

Sergio Cravero's promotion to CEO of Alfa Romeo is part of a broader restructuring of Fiat Group Automobiles.

Fiat has created four new cross-brand functions to strengthen synergies within the company's three brands: Fiat, Alfa Romeo and Lancia. (See panel, right)

Cravero, 48, gets one of those cross-brand functions.

The Turin native will be responsible for coordinating product development of individual models and for determining product initiatives for the three automakers.

Fiat group CEO Sergio Marchionne said the automotive sector is experiencing changes that require Fiat to adapt its organizational …